Transforming the Media Business Through Insights with Colleen Fahey Rush at Paramount

Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount. Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Paramount and hear about her career journey from CBS to her current role. Get practical advice on activating insights, the importance of communication, and leadership in the world of media research. Don't miss this in-depth conversation filled with valuable takeaways!

 

00:00 Introduction and Today's Topic

00:29 Guest Introduction: Colleen Fahy Rush

01:22 The Role of Insights in Media Transformation

04:57 Challenges and Learnings in Media Research

07:15 Colleen's Career Journey

11:11 Differences Between Media and Consumer Insights

14:23 Impact of AI on Media Insights

16:28 Advice for Aspiring Media Insights Professionals

20:20 Leadership and Influencing Skills

22:11 Conclusion and Final Thoughts