Episode 18

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Published on:

19th Feb 2025

Transforming Insights: Colgate's Journey with Christian Niederauer at Colgate-Palmolive

Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Christian Niederauer, Vice President of Global Insights & Consumer Affairs at Colgate-Palmolive, in this engaging episode of Insights Innovators. Gain invaluable perspectives on the role of AI, the importance of proactive value creation, and how to ensure your insights are impactful and actionable. Don't miss out on this comprehensive journey into the evolving landscape of consumer insights!

 


00:00 Introduction and Episode Overview


00:27 Guest Introduction: Christian Hederault


01:13 Industry Challenges and Insights


02:18 Career Journey and Role at Colgate


04:09 Proactive Value Creation in Insights


05:48 Colgate's Insights Transformation Journey


07:49 Insights Competency Framework


10:12 Evolution and Future of Insights Function


14:04 Leveraging Technology in Insights


17:35 Conclusion and Final Thoughts

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About the Podcast

Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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