Stop Shipping Decks, Start Shipping Decisions with Oksana Sobol

What we deliver isn’t insights or models, it’s growth ideas and better business decisions. Oksana Sobol, Vice President, Insights and Decision Intelligence, The Clorox Company, joins host Nick Graham, Founder, Vertemis, to explain how expectations for insights and analytics are shifting as organizations become faster, flatter, and more AI-enabled. They discuss moving from a “function” to an always-on capability embedded across the business, reallocating effort toward problem shaping and activation, and reframing outputs from 20-page decks to decision-focused narratives. Oksana shares how Clorox is upskilling teams and business partners, dynamically deploying resources, and democratizing consumer knowledge with gen AI tools. They also cover the skills that matter most now: data fluency, understanding and predicting human behavior, and stronger influencing to drive outcomes.

00:00 Growth Ideas and Decisions

00:13 Podcast Intro and Guest

02:00 Why Insights Must Evolve

05:53 From Function to Capability

08:17 Clorox Transformation Playbook

11:38 Stop Shipping Decks

15:19 Problem Shaping and Activation

18:23 Democratizing Consumer Knowledge

22:06 Skills for Modern Insights

27:55 How Teams Upskill

30:25 AI and the Human Role

34:22 Career Advice and T-Shapes

39:01 Optimism and Wrap-Up

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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