Episode 45

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Published on:

6th Nov 2025

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters

00:00 Introduction and Welcome

00:35 Meet J. Walker Smith

01:17 The Art of Storytelling with Data

04:32 Engaging Different Audiences

12:56 Crafting Memorable Headlines

16:35 Structuring Your Presentation

22:04 The Perfect One-Slide Presentation

26:02 Conclusion and Farewell

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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About the Podcast

Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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