Episode 40

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Published on:

10th Sep 2025

From Report Card to Growth Engine with Nancy Smith, Analytic Partners

On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field.

 


00:00 Introduction to Insights and Innovators Podcast


00:35 Meet Nancy Smith: A Leader in Marketing Analytics


01:13 The Evolution of Analytics in Decision Making


03:39 Understanding Commercial Analytics


07:39 Challenges and Adoption in Analytics


15:11 Building a Successful Analytics Company


21:25 Future of Analytics and Career Advice


24:41 Conclusion and Farewell

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About the Podcast

Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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