Episode 16

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Published on:

23rd Jan 2025

Earning a Seat at the Strategy Table with Diane Hessan at C-Space

In this episode of 'Insights and Innovators,' hosted by Stan Sthanunathan, special guest Diane Hessan, Chairman of C-Space, discusses her transformative journey as an entrepreneur in the insights industry. Diane shares her thoughts on balancing speed, depth, and relevance in market research and provides valuable advice for aspiring entrepreneurs. She recounts her early career experiences, the foundation and success of Communispace, and offers practical tips for business success and common pitfalls to avoid.

00:00 Introduction and Episode Overview


01:14 Meet Diane Hessen: Visionary and Disruptor


03:18 The State of the Insights Industry


10:14 Diane's Career Journey


16:52 Founding Communispace


23:56 Entrepreneurial Lessons and Advice


31:05 Conclusion and Final Thoughts

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About the Podcast

Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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