Episode 43

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Published on:

8th Oct 2025

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with Vijay Raj, EVP of Consumer and Market Insights at Unilever. Learn how insights can drive business decisions at the C-suite level, shape your career, and transform the trajectory of a brand. Vijay shares valuable perspectives on the future of the insights industry, the role of AI, and essential advice for aspiring insights professionals.

 


00:00 Introduction to Wow Insights


00:13 Welcome to the Podcast


00:57 Meet Our Guest: Vijay Raj


02:08 Vijay's Career Journey


03:40 The Pyramid of Insights


06:31 Leadership and Influencing Skills


09:44 Advice for Aspiring Professionals


19:51 Opportunities and Challenges in Insights


20:47 The Role of Technology and AI


28:03 Future of Insights Functions


30:26 Conclusion and Final Thoughts

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About the Podcast

Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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