Episode 25

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Published on:

1st May 2025

AI-Powered Insights in Tech with Google's Marie Van Blaricum

How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio. Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advice on future-proofing careers in the dynamic tech environment. Learn how AI can empower insights professionals, the importance of being proactive, and the essential shift from delivering data to creating impactful business strategies.

 


00:00 Introduction and Guest Introduction


01:16 Differences Between CPG and Tech Insights


03:03 Marie's Career Journey


04:43 Consumer Centricity and Strategic Leadership


06:45 Impact of AI on Insights


08:58 Future-Proofing Careers in Insights


10:35 Leadership in Times of Rapid Change


13:05 Personal Career Advice from Marie


15:15 Opportunities and Threats in the Insights Industry


18:55 Conclusion and Final Thought

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About the Podcast

Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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