Episode 35

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Published on:

25th Jul 2025

A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software

Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.

 


00:00 Introduction and Sponsor Message


00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics


01:53 Brian Orme's Journey to Sawtooth Software


04:51 Evolution of Data Collection Methods


09:28 The Impact of AI on Market Research


13:02 Skills for Future Insights Professionals


16:50 Leadership and Work Culture in Modern Organizations


20:38 Conclusion and Farewell


 

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About the Podcast

Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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